Business systems, revenue operations and operational leadership
Ben Crum
I connect the systems a business already runs on — ERP, ecommerce, CRM, fulfillment — so the data between them is something leadership can actually trust.
A business systems, revenue operations, and operational leadership executive with a track record of driving measurable growth through process optimization, systems integration, analytics, automation, and organizational alignment. I translate strategy into scalable execution by connecting people, processes, technology, and data to improve performance, visibility, and business outcomes.
My experience spans leading cross-functional teams in design, development, and lead generation; architecting high-impact marketing systems; and building proprietary applications that streamline ecommerce, ERP, and fulfillment workflows. From improving conversion rates and reducing acquisition costs to increasing inventory accuracy and shipping precision, I focus on connecting strategy to execution.
Selected results
+32%
YoY direct sales growth
99.9%
Order picking accuracy
−25%
Lead acquisition cost
45,456
Orders shipped, 2025
Case studies
Claiming real-world skills is fine. Here is the work behind the claim.
Henry Holsters
Rebuilt an American holster manufacturer’s storefront and wired its ERP, ecommerce and shipping systems into one operational workflow.
Author Solutions
Led marketing for the world’s largest supported self-publishing company, and the Salesforce consolidation that followed years of acquisition.
What I do
API & integration
Connecting platforms that were never designed to work together into a reliable, measurable ecosystem — so the business can trust the data it decides on.
Analytics & reporting
Executive dashboards fed by scheduled server-side pulls, replacing the monthly ritual of exporting spreadsheets by hand.
CRM & Salesforce
Consolidating brands and business units onto Sales Cloud and Marketing Cloud, including the change management that makes it stick.
Websites & ecommerce
Brand, build and launch — owning the roadmap and the day-to-day, from merchandising through conversion and analytics.
Leadership & cross-functional execution
I lead by building clarity, creating systems that help people succeed, and keeping teams focused on outcomes instead of noise. I’ve worked across marketing, technology, operations, customer support, and leadership teams — often acting as the connector between disciplines. Whether managing a team directly or leading cross-functionally without authority, my style is hands-on, accountable, and collaborative, with a strong bias toward action.
Have a system that isn’t talking to the rest of the business?
That’s usually where I start. Tell me what’s breaking and I’ll tell you whether I can help.